Preconference Workshops

Wednesday, May 8 at the Hotel Murano
1:00 PM – 4:15 PM

Consider adding one of two preconference workshops to your conference registration. If you can’t make the full conference, you can still register for the preconference as a stand-alone session. Preconference workships are designed to be an interactive, intimate learning environment. To ensure you receive the most from these sessions, preconference registration is limited to the first 30 individuals. Secure your seat early.

  • Add on one of these Preconference workshops to your full conference registration for just $100.
  • Can't attend the full conference? Attend one of these Preconference workshops as a stand-alone session for just $175.


PCW1 - ALERT: This preconference workshop is FULL and has been CLOSED
Leading Change: Executive Leadership Tools and Concepts
Intermediate | Interactive
Available for ACMPE Credit: 3.0
Workshop Instructor:
Michael O’Connell, MHA, FACMPE, FACHE
Senior Vice President, Operations
Stanford Healthcare, Palo Alto, Calif.



About The Workshop
Explore how the Medical Group Management Association’s American College of Medical Practice Executive’s (ACMPE) Body of Knowledge can be applied to lead one’s team through change to achieve desired outcomes in a workshop setting.  Attendees will connect with tools on how to be a better listener, how to run a more productive meeting, approaches on delegating to staff more effectively toward their development and learning how a structure tension model can help the medical practice achieve its goals.  Through a combination of lecture teaching, round-table discussion, and participant report-outs, the audience will be able to better understand how we learn new concepts and ideas, how to better navigate through complex problems and solutions, and what tools can be used to achieve one’s desired outcomes.

Learning Objectives:

  1. Develop four new leadership tools in the medical practice to achieve desired outcomes.
  2. Discover the value of leading through change with interactive group learning.
  3. Apply a new leadership tool in your medical practice to create positive change.
About Our Instructor
Michael O’Connell, MHA, FACMPE, FACHE is Senior Vice President, Operations of Stanford Health Care’s University HealthCare Alliance, part of Stanford Medicine.  The medical foundation owns medical clinics, a managed care organization, and an affiliated IPA network with 1,400 employees, 350 providers in 27 specialties, and 75 locations in the San Francisco Bay area (East Bay, South Bay, Peninsula, Silicon Valley).  He partners with the Chief Medical Officer and Chief Administrative Officer to provide executive leadership and strategic direction towards creation of a high performing medical foundation.  Stanford Health Care is one of the US News and World Report’s top 10 hospitals and internationally recognized for their research, education, and patient care.  Previously, Michael worked as a consultant for The Advisory Board Company in Washington, DC, and at Cleveland Clinic in four different executive leadership roles.  He has also worked for health systems, hospitals, and medical groups throughout the Midwest in numerous leadership roles.  He is Chair of ACMPE’s Certification Commission and has served in various leadership roles with MGMA, coaching and mentoring medical practice leaders in support of their professional development.  He is a published author on healthcare and leadership development and has presented internationally and nationally on leadership practices, operational best practices, and change management.  He is board certified in medical practice management, an ACMPE Fellow, and is board certified as a Health Executive and a Fellow in the American College of Healthcare Executives.  He has a Bachelor of Science degree from University of Illinois and a Master of Health Administration from St. Louis University.
Payer Contracting – Fee For Service and Value Based Negotiations – Tips, Techniques & Language
Beginner - Intermediate | Interactive
Available for ACMPE Credit: 3.0
Workshop Instructor:
Penny Noyes
President & CEO
Health Business Navigators
About The Workshop

Hold on to your seats as you take a fast paced ride through the payer contracting negotiation process for fee for service and value based agreements.  Start off with information on payer funding arrangements pared with traditional reimbursement arrangements,  typical value based arrangements, and up-and-coming bundled payments arrangements, all serving as the foundation of the session.  We will do a brief overview of how to gather what you need to start your negotiations in a sound and methodical manner, discuss what to do if you get a notice from a payer that may be an amendment in disguise, how to initiate discussions with payers and overcome objections, what a reasonable “ask” is with regard to offers and counters as well as contract language modifications. And much more…

Learning Objectives:

  1. Identify, analyze and manage the reimbursement arrangements that might be available to your practice
  2. Gather the agreements and data needed to methodically approach your payer contracting
  3. Evaluate offers and create counter-offers during the negotiations
  4. Understand, negotiate and/or manage the impact of contract language beyond the rate exhibit
About Our Instructor
Penny Noyes is President, CEO and Founder of Health Business Navigators (HBN) – 4 decades of industry experience. Penny has spent 18 years on the payer side of the industry and 22years on the provider side...Here are just a few of her accomplishments…
  • Founded HBN in 1999 - a firm that focuses solely on payer contracting and credentialing nationwide. HBN earned the distinction of being an MGMA national AdminiServe Partner for 9 years.
  • Prior to HBN she was Sr VP of Business Development for US HealthWorks, heading up the acquisition process for 23 deals involving nearly 100 clinics in 7 states that included approximately $100 million in revenue.  She renegotiated the payer contracts nationwide and achieved delegated credentialing with all payers.
  • Earlier in her career she spent 6 years at Allmerica Financial where she was assigned to the project of starting Private Healthcare Systems (PHCS). She oversaw the contracting and credentialing of over 180,000 providers nationwide and headed up Allmerica’s product development for health plans in all 50 states.
  • She spent 6 years at BCBS Massachusetts where she piloted a number of HMO products and was heavily involved in negotiating self-funded arrangements for employer, union and association health plans.
  • Penny speaks regularly at MGMA national and state conferences, MGMA Financial Management and Payer Contracting specialty conferences, and for DecisionHealth and other local and national organizations. She has presented at numerous specialty board meetings for physicians, does webinars, and is called upon by industry news writers for articles and opinions on health plan and credentialing issues and trends.She is known for her practical, candid, methodical, “can do” attitude in tackling the challenges of contracting and credentialing.
  • Most important though….Penny rolls up her sleeves, negotiating payer agreements and tackling credentialing challenges on a daily basis on behalf of practices nationwide, giving her insight and keeping her up to date on the trends and health care practices’ business issues that need to be understood, renegotiated and/or managed.  



Pacific Northwest Conference Management reserves the right to change, modify or delete published sessions at any time for circumstances outside of our control.