Keynote Speakers

Opening Keynote Session
Thursday, May 9 at the Greater Tacoma Convention Center
8:15 AM – 9:15 AM
This Is Now Your Company: a culture carrier's manifesto
Added Value: All attendees receive a FREE copy of Mike Rognlien's book to take home!
Mike Rognlien
Chief Builder of Awesome People
Multiple Hats Management 
Author, This Is Now Your Company: A Culture Carrier's Manifesto

For fifteen years, Mike Rognlien has learned from some of the best (and some of the . . . not best) people in the corporate world. His tenure at Facebook, as a consultant to Microsoft, and at numerous other companies--from insurance to banking to Silicon Valley--taught him valuable lessons in responsibility, ownership and accountability, and the fine art of T-shirt printing. And now, with a mix of wisdom and rueful humor, he's sharing his accumulated work and life lessons with you. Yes, you.

Because if you want your career, and therefore your company, to be the best they can be, that's how you have to start thinking of them: as yours. You have to fully understand the role you play, the good and the bad impact your behavior has on all of the people around you, and the unconscious biases that can control your thoughts and decisions if left unchecked. You have to be sure that this is what brings you real fulfillment. You have to be prepared to fail spectacularly badly and recover with a flourish.

And you have to be ready to control your wrath when you're served duck twice in one week. (Trust us--the story does apply to you.)

Closing Keynote Session
Friday, May 10 at the Greater Tacoma Convention Center
1:10 PM – 2:10 PM
The Future of Healthcare
David N. Gans, MSHA, FACMPE
Senior Fellow, Industry Affairs
Medical Group Management Association



Healthcare is undergoing a transformational revolution as industry consolidation, remote patient monitoring, augmented intelligence, and technological advances change where and how care is delivered. While these changes will severely disrupt the traditional medical establishment they provide unique opportunities for physician practices which embrace and prepare for change.

Learning Objectives:

After this session, participants will be able to:

  1. Describe how industry consolidation, remote monitoring, augmented intelligence, and technological advances will disrupt healthcare delivery
  2. Describe the advantages that physician practices will have over larger healthcare institutions in the future healthcare delivery system
  3. Recommend strategies a practice can use to leverage these technologies to benefit itself and its patients
Mr. Gans is a national authority on medical practice operations and health systems for the Medical Group Management Association (MGMA), the national association for medical practice leaders. He is an educational speaker, authors a monthly column in the Association journal, and is a resource on all areas of medical group practice management for association members.Mr. Gans retired from the United States Army Reserve in the grade of Colonel, is a Certified Medical Practice Executive and a Fellow in the American College of Medical Practice Executives.


Pacific Northwest Conference Management reserves the right to change, modify or delete published sessions at any time for circumstances outside of our control.